British motorsport engineering firm Prodrive has officially unveiled its latest premium creation—a high-end racing simulator designed for elite enthusiasts and luxury interiors alike. Built to reflect the company’s deep ties to Formula 1 and endurance racing, this simulator merges cutting-edge simulation hardware with a handcrafted, sculptural exterior.
The design draws inspiration from Prodrive’s legacy in professional racing, but it’s not just about speed. The simulator also serves as a high-end furniture piece, crafted using carbon fiber and polished gloss black finishes. Created in collaboration with Callum, the design house led by former Jaguar design chief Ian Callum, the product seamlessly balances performance engineering with interior aesthetics.
The seat mirrors that of a single-seater cockpit, set within a sweeping, monocoque-style structure. A curved 49-inch display and high-fidelity sound system ensure immersion, while tactile controls, including a precision steering wheel and pedals, give users a professional-grade racing feel.
Unlike many gaming setups, this simulator avoids the look of clunky hardware. Instead, Prodrive has positioned it as a luxury lifestyle product, designed to fit into the homes of collectors, athletes, and design-minded consumers. It’s as much a conversation starter as it is a driving experience.
Designed to Be Seen, Engineered to Be Felt
Underneath the elegant surface, the Prodrive simulator delivers a robust driving simulation. At its core is a high-performance PC with state-of-the-art graphics capabilities, allowing for real-time rendering of race tracks, dynamic lighting, and fluid motion. Paired with racing software like Assetto Corsa or iRacing, the system supports highly customizable scenarios for different tracks, cars, and weather conditions.
The simulator includes a dedicated control center, allowing users to adjust settings without breaking immersion. Every component—from the direct-drive steering motor to the load-cell brake pedal—has been chosen to provide lifelike force feedback and resistance, simulating the nuanced behavior of real-world driving.
For sound, Prodrive integrated a premium surround system designed to replicate engine growls, tire grip, and environmental ambiance. The sound doesn’t just add to realism—it deepens the emotional experience of racing from home.
Unlike standard gaming rigs, this setup focuses on replicating the feel of competitive motorsport. The goal is not just entertainment, but training-grade accuracy. Prodrive aims to blur the line between simulation and reality, catering to both amateur racers and professionals seeking practice between track days.
Technical Specs
This luxury simulator isn’t just about style—it packs powerful technology under the hood. Here’s a closer look at the technical specifications that bring the Prodrive racing experience to life:
- Computer: Custom-built simulator computer with a 12GB GeForce RTX graphics card and 16GB of memory for seamless performance
- Pre-installed Software: Assetto Corsa racing simulation software included out of the box
- Screen: Immersive 49-inch Dual-QHD curved monitor with 5K resolution and a 165Hz refresh rate
- Steering Wheel: Precision Sim Engineering LM Pro wheel featuring 5 rotary dials, 12 push buttons, and carbon fiber paddles
- Steering Motor: High-torque Simucube 2 PRO motor for accurate force feedback
- Pedal Box: Electrically adjustable mechanical pedals designed for precise foot control
- Seat: Fitted with the Cobra Nogaro Street, a racing seat known for comfort and support
- Accessories: Includes Bang & Olufsen HX headphones for immersive, high-fidelity audio
Every component is selected with care, ensuring that Prodrive’s simulator isn’t just functional—it’s future-ready, modular, and built to impress even the most discerning racing fan.
Who It’s For and How to Get One
This isn’t a racing rig for casual gamers. With a price tag of £39,000 (roughly $50,000 USD), Prodrive is targeting a niche clientele—those who value craftsmanship, exclusivity, and motorsport authenticity. That includes motorsport fans, design collectors, and clients who want more than a simple simulator—they want a piece of functional art.
The product will be built to order and can be customized in materials and finishes to better match the buyer’s home or personal style. This level of personalization mirrors the custom craftsmanship found in high-end automotive interiors or luxury yachts.
Orders are placed directly through the Prodrive website, where potential buyers can also explore the company’s other motorsport innovations. Each simulator is hand-assembled in the UK and will ship internationally, with installation support available for global clients.
This launch is part of Prodrive’s broader move into lifestyle technology and luxury engineering. By combining their motorsport expertise with premium design, they’re positioning themselves as more than just a race team—they’re becoming a brand for those who live and breathe performance.
